Risk is the only choice

Always take the riskiest road you can find. Only a risky idea can lead to success. It's just as hard to do something safe as it is to do something risky. If it fails then it fails, but even safe choices can fail. The problem with a safe choice is that it can't succeed. So it isn't actually a risk at all because you have nothing to lose, and everything to gain. Risk also inspires the people to get around the project, while safe choices bore people and they will drift off. Finally risk is exciting whatever the outcome.



Blind Summit Studio

Unit 10, Grenville Workshops

2a Grenville Road

London N19 4EH

020 7272 9020

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